To be successful in today’s business environment, both brands and
retailers require a partner armed with the tools and experience to analyze their business and provide smart decisions to deliver growth. We’re proud
of our 20+ years of category experience, our attention to detail fueled by knowledge of the brands we serve, and a passion for the outdoors that runs beyond a 9-to-5 job.

Your Partner for Success

We recognize that our success is tightly entwined with developing and nurturing relationships with our customers and vendors, and that clear and meaningful communication leads to long-term connections within the outdoor community where trust, over time, is earned and leads to mutual success.

Market Resource, Business Experts

The industry landscape is rapidly evolving and we leverage our connections and experience to keep our clients one step ahead. Whether its preseason product planning, identifying upcoming trends, or optimizing vendor-managed inventory programs, our experience and market solutions allow you to plan optimally to better identify and deliver growth to your bottom line.

Brand Advocates

We act with dependability, honestly and integrity to ensure the entire process of getting products to the retail sales floor is streamlined and efficient. From start to finish. We’re a values-driven company. Those values inform our strategy and vision as a company and the way we serve your brands on a daily basis.

A Passion for the Outdoors

We’re a small group of knowledgeable industry professionals with an ever-present passion for the outdoors. Our team brings years of experience in retail, wholesale, and manufacturing to the table and we pride ourselves in showcasing our excitement about the outdoors in every interaction we have. At the end of the day, your brand will be well represented by individuals who have experienced it, first hand.



With over 20+ years of industry experience, our team of professionals located across the Midwest are focused on implementing profitable programs and driving sales growth for both our vendor and retail partners. Our extensive knowledge in product development, sourcing, and private label programs in addition to working with regular in-line vendor programs has lead to a successful track record with independent accounts and major retailers. Bluewater Trading has the capability to develop and implement both domestic and import programs. We are leaders when it comes to representing great producers of products to leading retailers. Allow us to introduce our team to you; chances are we can help.

Driven by a passion for the outdoors and the willingness to hike the extra mile, the team at Bluewater Trading are focused on building long-term partnerships beginning with honest, effective, and professional service driven by a unified vision for growth.

Chris BindertPrincipal - Minneapolis
Briana BindertMinneapolis
Rob BossenMinneapolis
Christine ValleyMichigan

“Our goal is to deliver the ultimate in service to the outdoor retail market by providing access to the best products through our knowledge of the industry, current trends, and our passion for the outdoors.”


Let’s Work Together


We search the world to bring quality products from leading manufacturers to local retail partners in the Midwest. Want to learn how we can help you reach more people interested in your products? Contact us today.