To be successful in today’s business environment, both brands and
retailers require a partner armed with the tools and experience to analyze their business and provide smart decisions to deliver growth. We’re proud
of our 20+ years of category experience, our attention to detail fueled by knowledge of the brands we serve, and a passion for the outdoors that runs beyond a 9-to-5 job.

Your Partner for Success

We recognize that our success is tightly entwined with developing and nurturing relationships with our customers and vendors, and that clear and meaningful communication leads to long-term connections within the outdoor community where trust, over time, is earned and leads to mutual success.

Market Resource, Business Experts

The industry landscape is rapidly evolving and we leverage our connections and experience to keep our clients one step ahead. Whether its preseason product planning, identifying upcoming trends, or optimizing vendor-managed inventory programs, our experience and market solutions allow you to plan optimally to better identify and deliver growth to your bottom line.

Brand Advocates

We act with dependability, honestly and integrity to ensure the entire process of getting products to the retail sales floor is streamlined and efficient. From start to finish. We’re a values-driven company. Those values inform our strategy and vision as a company and the way we serve your brands on a daily basis.

A Passion for the Outdoors

We’re a small group of knowledgeable industry professionals with an ever-present passion for the outdoors. Our team brings years of experience in retail, wholesale, and manufacturing to the table and we pride ourselves in showcasing our excitement about the outdoors in every interaction we have. At the end of the day, your brand will be well represented by individuals who have experienced it, first hand.



With over 25 years of industry experience, our team of professionals located across the Midwest provides customers superior product knowledge – along with a passion for the outdoors – that is used to create effective communication strategies and enact sound marketing plans to ensure success for our partners product lines. With extensive knowledge in product development, sourcing, and private label programs our staff has a successful track record working with independent accounts and major retailers. The Bluewater Co. staff has the capability to develop and implement both domestic and import programs. We are leaders when it comes to representing great producers of products for the outdoor and recreation markets. Allow us to introduce our team to you. Chances are we can help.

Driven by a passion for the outdoors and the willingness to hike the extra mile, Chris and Bre guide their teams toward building long-term partnerships beginning with honest, effective, and professional service driven by a unified vision for growth.

Chris Bindert
Chris BindertMinneapolis
Chris is an outdoor industry veteran with more than 19 years of experience, allowing him to successfully position and sell a wide range of product categories into a variety of retail channels. His familiarity with leading brands and key accounts allows him to develop and implement profitable programs for both vendors and retailers. He can help streamline and execute the process of assortment planning, forecasting, and sales tracking, benefiting our partners on both sides of the transaction.

If Chris is not in on the road meeting with retailers or learning about new product from one of our vendors, you can find him wetting a line while paddling through one of Minnesota’s 10,000 lakes, discovering the sense of freedom the outdoors offers or enjoying another travel adventure with his wife Briana and dog Kahlua.

Bre Bindert
Bre BindertMinneapolis
Briana brings more than 15 years of outside sales experience to the Bluewater team. With her passion for the outdoors and attention to detail, she a perfect fit for the day-to-day operations working as the office manager to ensure seamless customer communications, on time and on budget transactions and appropriate product merchandising displays. You are sure to see Briana at many of the industry shows, consumer event and meetings that Bluewater attends.

When she gets a break from the office, Bre enjoying traveling, exploring and expanding her culinary skill and sharing a nice bottle of wine with Chris.

Rob BossenMinneapolis
Christine ValleyMichigan

Trusted by Global Brands

“Our goal is to deliver the ultimate in service to the outdoor retail market by providing access to the best products through our knowledge of the industry, current trends, and our passion for the outdoors.”

Chris Bindert, Bluewater Trading Co.

Let’s Work Together


We search the world to bring quality products from leading manufacturers to local retail partners in the Midwest. Want to learn how we can help you reach more people interested in your products? Contact us today.